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Signage Strategy up for public feedback


Signage Strategy up for public feedback

Did you know Devonport City Council owns and maintains thousands of signs with an estimated replacement value of $1.2 million?

This is one of the reasons why, Council is calling on community feedback into its draft Signage Strategy 2022-27, via its Speak Up Devonport webpage.

Devonport Mayor Annette Rockliff said the Signage Strategy builds on the platform created by previous versions, and has four areas of focus and opportunities, including major projects, the City’s brand, technology and access and inclusion.

Cr Rockliff said opportunities to boost the City’s signage is supported through current major projects including, LIVING CITY, the State Vehicle Entry Point Project (SVEP), TasPorts Project, Quaylink and Council’s proposed City Entrance Marker project at the Don Road and Bass Highway interface.

“Effective signage is vital in ensuring visitors and locals can easily find their way around our city, and Council is committed to continual improvement of our signage through this five-year strategy,” Cr Rockliff said.

“Council encourages members of the public to check out the draft strategy and provide their feedback via our Speak Up Devonport webpage.

“We want to hear what you think of our plan for this vibrant city of Devonport, that will target effective signage to showcase what our city has to offer.

“Great signage can encourage visitors to stay longer in our city and this is something we want to see happen into the future as Devonport continues to transform.”

Cr Rockliff said the draft Signage Strategy built on two objectives of the LIVING CITY Master Plan, to connect the city centre together, and to capture increased tourism visitation to the city from existing arrival locations.

“Council recognises that Devonport needs to attract more tourist arrivals to the Devonport city centre, particularly those that disembark from the Bass Strait ferries,” Cr Rockliff said.

“We are looking at ways to improve this issue and part of that solution will be delivered through Council’s $3 million State Vehicle Entry Project, which is being planned in conjunction with Tasports’ Quaylink project.

“Quaylink will see the East Devonport Port redeveloped to accommodate new and larger Bass Strait ferries, with the planned city entrance markers and associated work as a part of the SVEP project providing a warm welcome for visitors to our City and region.”

Cr Rockliff said as a leader in digital transformation, Council would continue to explore new and emerging technology, such as digital wayfinding content, QR (quick response) codes linking to online content, or services, and data capture and analytics platforms to present useful information to the community.

“Ensuring our signage is accessible and inclusive will be a big focus as we know the volume and complexity of information that can be conveyed increases,” Cr Rockliff said.

“As the range of tools available broadens, Council will need to ensure that the format of the information being conveyed is accessible for all audiences.”

To view Council’s draft Signage Strategy and have your say, head to – public feedback can be made until 5pm on Friday, 12 August 2022.

Photo: Devonport City Council Infrastructure and Works Manager Michael Williams. Council is calling for community feedback on its draft Signage Strategy 2022-27 via its Speak Up Devonport webpage   

Media contact: Jacqui Surtees | Executive Coordinator | Devonport City Council | 03 6424 0560 | [email protected]